Raees Opening Day Collection: A Box Office Success

The Indian film industry is one of the largest in the world, producing hundreds of movies every year. Among the many films released in 2017, Raees, starring Shah Rukh Khan, was one of the most highly anticipated. The film was released on January 25, 2017, and it was an instant hit. In this article, we will take a closer look at the opening day collection of Raees and analyze why it was such a box office success.

The Hype Before Release

Before its release, Raees had already generated a lot of buzz among moviegoers. The film’s trailer had been viewed millions of times on YouTube, and its songs had become chart-toppers. The film’s star, Shah Rukh Khan, is one of the biggest names in Bollywood, and his fans were eagerly awaiting the release of his latest film. The film’s marketing campaign was also well-planned, with posters and billboards featuring prominently across the country.

The Opening Day Collection

Raees was released on January 25, 2017, across India in over 3,000 screens. On its opening day, the film collected a whopping Rs. 20.42 crores at the box office. This was an impressive figure, considering that it was a weekday release and not a holiday weekend. The film’s opening day collection was the second-highest for any Bollywood film released in January, behind only Airlift (2016).

The Reasons for Success

There were several factors that contributed to the success of Raees on its opening day. Firstly, the film had a strong star cast. Shah Rukh Khan is one of the most popular actors in India, and his presence alone was enough to attract audiences to the theaters. The film also had a talented supporting cast, including Nawazuddin Siddiqui and Mahira Khan, who added to the film’s appeal.

Secondly, the film’s marketing campaign was well-executed. The posters and billboards featuring Shah Rukh Khan were eye-catching and generated a lot of interest among moviegoers. The film’s trailer was also well-received, with millions of views on YouTube and other social media platforms.

Thirdly, the film’s music was a big hit. The songs of Raees, composed by JAM8, were chart-toppers and were played on radio stations and at parties across the country. The music added to the hype surrounding the film and made audiences even more eager to watch it.

Finally, the film’s story and screenplay were well-written. Raees is a crime drama set in the 1980s and 1990s in Gujarat, India. The film tells the story of a bootlegger named Raees Alam, played by Shah Rukh Khan, who becomes a powerful figure in the underworld. The film’s plot was gripping and kept audiences engaged throughout its runtime.

The Impact of Raees

Raees was not just a box office success; it also had a significant impact on Indian cinema. The film’s success proved that audiences are still interested in watching films that have a strong story and screenplay, along with a talented cast. Raees also showed that marketing plays a crucial role in a film’s success. The film’s marketing campaign was well-planned and executed, generating a lot of interest among moviegoers.

The success of Raees also had an impact on Shah Rukh Khan’s career. The actor had been going through a rough patch with his previous films not performing well at the box office. Raees proved that he still has what it takes to be a box office draw and cemented his position as one of the biggest stars in Bollywood.

Conclusion

In conclusion, Raees was a box office success on its opening day, collecting over Rs. 20 crores. The film’s success can be attributed to several factors, including its strong star cast, well-executed marketing campaign, hit music, and well-written story and screenplay. The impact of Raees on Indian cinema was significant, proving that audiences are still interested in watching films that have a strong story and talented cast. The film also had an impact on Shah Rukh Khan’s career, cementing his position as one of the biggest stars in Bollywood.