Raees Movie Cost: A Comprehensive Analysis

The Indian film industry is one of the largest in the world, producing hundreds of movies each year. One such movie that made headlines upon its release was Raees. Directed by Rahul Dholakia and starring Shah Rukh Khan, the movie was a commercial success, grossing over 300 crore at the box office. However, the cost of making the movie was also significant. In this article, we will take a closer look at the Raees movie cost and analyze the various factors that contributed to it.

Production Cost

The production cost of Raees was estimated to be around 85 crore. This includes the cost of pre-production, production, and post-production. The majority of the budget was spent on the salaries of the cast and crew, which included some of the biggest names in Bollywood. Shah Rukh Khan alone was paid a whopping 40 crore for his role in the movie.

Apart from the salaries, the production cost also included expenses such as location scouting, set design, costumes, and special effects. Raees was set in the 1980s and 1990s, which meant that a lot of effort went into recreating the era accurately. The team had to source vintage cars, clothes, and props to create an authentic look and feel.

Marketing Cost

Marketing is an essential aspect of any movie’s success, and Raees was no exception. The marketing cost of the movie was estimated to be around 20 crore. This included advertising on television, radio, and print media, as well as outdoor advertising such as billboards and posters.

The marketing campaign for Raees was extensive and innovative. The team used social media platforms such as Twitter and Facebook to generate buzz around the movie. They also organized promotional events and tie-ups with brands to reach a wider audience.

Distribution Cost

The distribution cost of a movie includes the expenses incurred in releasing it in theaters and promoting it to the audience. The distribution cost of Raees was estimated to be around 15 crore. This included the cost of printing and distributing the movie reels to theaters across India and overseas.

The team also organized special screenings for critics and industry insiders to generate positive word-of-mouth publicity. They also released the movie in multiple languages, including Hindi, Tamil, and Telugu, to cater to a wider audience.

Controversies and Legal Issues

Apart from the production, marketing, and distribution costs, Raees also faced several controversies and legal issues that added to its overall cost. The movie was initially scheduled to release on Eid 2016 but was postponed due to clashes with other big-budget releases.

The team also faced legal issues when the Shiv Sena party threatened to disrupt the movie’s release due to Shah Rukh Khan’s comments on the intolerance debate in India. This led to additional security measures being taken during the movie’s release, which added to its cost.

Conclusion

In conclusion, the Raees movie cost was significant, with an estimated total of around 120 crore. The production cost was the highest, followed by marketing and distribution costs. The team also had to deal with several controversies and legal issues that added to the overall cost.

Despite the high cost, Raees was a commercial success, grossing over 300 crore at the box office. The movie’s success can be attributed to its engaging storyline, powerful performances, and innovative marketing campaign. It is a testament to the fact that investing in quality content and effective marketing can lead to a successful movie.