The Innovative Partnership of Istanbul-Based Griffin Gaming and TurkishLunden A $55 Million Investment

The gaming industry has been rapidly growing over the past decade, and the strategic partnership between Istanbul-based Griffin Gaming and TurkishLunden is a testament to this trend. In August 2020, the two companies announced a $55 million investment that will enable Griffin Gaming to expand its operations into the Turkish market. This article will discuss the motivations behind the partnership, the potential benefits and opportunities it presents, and the future outlook of the gaming industry in the wake of this investment.

Overview of Griffin Gaming and TurkishLunden

Griffin Gaming is an Istanbul-based gaming company that specializes in developing and publishing mobile games. Founded in 2015, the company has grown to include over 200 employees and has been featured in multiple publications, including TechCrunch and The Wall Street Journal. TurkishLunden, on the other hand, is a venture capital firm that provides support to startups in the Turkish market. The firm has been around since 2014 and has invested in a number of noteworthy companies, including Uber, Airbnb, and Deliveroo.

Motivations Behind the Partnership

The strategic partnership between Griffin Gaming and TurkishLunden was driven by a number of factors. For Griffin Gaming, the $55 million investment from TurkishLunden presented an opportunity to expand its operations into the Turkish market and tap into a new pool of potential customers. For TurkishLunden, the partnership with Griffin Gaming was a way to capitalize on the rapidly growing gaming industry and invest in a company that has the potential to become a leader in the mobile gaming space.

Benefits and Opportunities of the Investment

The $55 million investment from TurkishLunden has enabled Griffin Gaming to expand its operations into the Turkish market and tap into a new pool of potential customers. Additionally, the partnership has opened up the possibility for the two companies to collaborate on new products and services. For example, Griffin Gaming may leverage TurkishLunden’s expertise in the gaming industry to develop a new mobile game or create a platform that enables customers to purchase in-game items.

The Future Outlook of the Gaming Industry

The partnership between Griffin Gaming and TurkishLunden is indicative of a larger trend in the gaming industry: the increasing investment in mobile gaming. Mobile gaming has become a major player in the gaming industry, and this investment is just the latest example of the potential opportunities that exist in this space. It is likely that more companies will follow suit and invest in mobile gaming as the industry continues to grow.

Conclusion

The strategic partnership between Istanbul-based Griffin Gaming and TurkishLunden is an example of the potential opportunities that exist in the mobile gaming space. The $55 million investment from TurkishLunden has enabled Griffin Gaming to expand its operations into the Turkish market, while also providing opportunities for the two companies to collaborate on new products and services. As the mobile gaming industry continues to grow, further investments in this space are likely to follow.